(for 1 month access)


Any Level


Toni Gener

Skills you will learn

Book Writing, Costing, Goal Setting, Traffic, Writing

About this course

Blog posts can be incredibly helpful for your business, but are your posts actually helping your business, or are they potentially hurting you?

Even if they aren’t hurting you, they could be costing you sales if they aren’t written with conversions in mind. In this class, you will learn what types of blog that are actually sell.

The first thing you need to do is figure out what your primary goal is. Do you want to make immediate sales, or are you looking to build an email list for long-term business?

Are you looking for leads for an offline business? Are you looking to build traffic to your blog?

Whatever your goals, it’s important to keep those goals in mind as you create content. It’s not enough just to create interesting, informative content.

You could have the best content in the world from a purely educational or entertaining standpoint, but if it’s
not written with your goals in mind, you’re just wasting your time.

You may be wondering how exactly you can be sure your content really supports your goals. After all, pretty much anything can do that, right?

Enroll now and see you inside.


Lore delivers value at the intersection of learning, interests and skills.

Learn from Domain Experts

Access learning options recommended by industry experts, professionals and thought leaders.

Search & Compare

Quickly search, select and add learning options to your learning list.

Personalize your feed

Tell us more about yourself to access the latest learning options, curated just for you.