About this course

In this class, you’ll be taken through a 7-step methodology that will help map your social media efforts directly to your business objectives. By the end of class you will not only have created a visual representation of your strategy but you will also:

• Learn how to develop and implement a social media strategy
• Determine the role of social media for your business
• Define and track the social KPIs most relevant to your business

No prerequisites or pre-work is required to take this class. This class is most valuable for business owners or marketers who want to either create or refine their social media strategy to meet their business goals and convert their most valuable customers.