Pragmatic Learning Solutions
You will learn multiple methods and tools for idea generation & problem solving in any business situation.
This unique and interesting course is going to change your perception towards Idea Generation.
Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes.
Over 2000 students have benefited from this course.
You will be able to:
I have designed a unique framework called getSMART to make your idea generation and brainstorming exercise very effective. This framework can be applied in any situation to assess the problem you are trying to solve. Then, there are 5 methods that can be applied to the particular situation to get more ideas. If you are alone, the method would be different that if you are in a group.
In this course, you will see how a simple service like "Loyalty" card for a apparel brand can be transformed into an innovative and unique product through getSMART framework.
You will learn how leading companies in technology, software, FMCG etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R&D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things.
Bonus:You will get an approach to present your Idea to your boss, management or investors as a bonus chapter with this course
Starting with a brief on main source for ideas, the course takes you through 5 popular and useful methods to “Generate Ideas". A complete unit is dedicated to each unit and each method is explained in detail with examples. At the end of each unit, you will be able to take any object around you, apply this method and improve it.
After you learn 5 Idea generation methods, you will have sufficient skills to generate ideas either in individual setup or as a group. The next part of course teaches you how to evaluate ideas and select the best of various ideas generated through above methods. Idea evaluation is critical skill as selection of wrong ideas or rejection of promising ideas might have huge financial impact.
What will you learn?