Content Marketing helps you to get visitors to your website. And to keep those people coming again and again you need a newsletter to scale your business.
However, to get people into your Newsletter you need to give them something for free. Because why should someone who barely knows you and barely knows if you have to offer them value hand over his email address (which is a really personal information) if there is "no reason"?
And the reason to do that could be your freebie!
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