4 hours







Nicky & Liz The Marketing Menu

Dig deep into the power of Facebook to extend reach, grow a community, increase brand awareness and generate leads!

Expected learning & outcomes

  • How to take my Facebook marketing to the next level
  • How to use Facebook to raise business profile and influence
  • How to align Facebook activity with the aims and objectives of the business
  • How to identify and create a business personality or appropriate tone of ‘voice'
  • What to track and control on our Facebook platform
  • How to develop an invaluable content calendar
  • How to use 3rd party tools to save time
  • How to inspire others on the benefits of Facebook marketing

    Skills you will learn

    Concentration, Etiquette, Marketing, Media, Reporting, Social Media, Social Media Marketing, Strategy, Training

    About this course

    As the social media landscape continues to evolve, competition for audience attention is getting harder. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to reports. So, how do you stand out from the crowd and continue to build impact on Facebook?

    What’s more, the way you conduct yourself through your social media channels will have a direct impact on your business. Learn the rules of social media etiquette to maximise the potential of your business through successful marketing strategies.

    Social media should now be central to any business marketing strategy to maximise marketing opportunities. However, using these tools for business needs a very different and focused approach than for personal use.

    This course delves deep into the detail on how to shape and map out posts so that you are always moving forward, maximising real opportunities and getting a good return on your investment. 

    The majority of the course does not concentrate on the practical application of the Facebook rather the focus is on relating activity to the bigger business picture and how it can fit in as an essential component of a successful marketing strategy.

    Social media marketing is an integral part of the marketing mix, however, a thorough knowledge of how to use it so that it does not become a time drain and so you leverage content for the best results will drive attention, interest and ultimately sales.

    Welcome to a fresh UK business marketing training platform


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